Using a variety of content mediums, both moving and still, and framed within a house party (when parents are away, the kids will play, eh?), we wrapped the narrative of not driving and driving inside the typed of content teens respond to the most: fail videos. 

Since the launch of the campaign, we drove more than 175,000 clicks back to the Ultimate Party Foul microsite, and have generated over 1,200 community contributions to the Excuses Generator. 

 
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