Cult-loved vegan eatery Cafe Gratitude wanted to further define their national brand, creating deeper customer connections and delivering greater value through content, collaborations and creative. That's where we came in.
we do campaigns
We leverage campaigns to tell deeper stories around the ingredients, dishes, values and purpose behind the restaurant group. These campaigns give our marketing efforts purpose - something to ladder up to - across all online and offline customer experiences, from email to social to menu.
WE TELL STORIES
One of the best ways to share narrative-rich stories is through video. We work with Cafe Gratitude to develop short films around key messaging relevant to season and trends.
we do experiential
We commissioned renowned street artist James Goldcrown to paint a mural on the side of the Arts District location of restaurant chain. Aimed at tying back to the values of the brand - serving love and gratitude - this mural not only contributes to the aesthetic appeal of the community, but garners hundreds of social shares per month from user generated content. To further integrate the art into the restaurant experience, we tied his piece into the creative used for both take away cups and gift cards.
JOIN THE CULT
To deepen the value of purpose and narrative, we developed, built and manage a content platform for the brand that focuses on editorial-rich stories, video and podcasts aimed at enriching their current and future customers with the insights we gather.