For Lululemon's Winter 2016 Lookbook, we ventured to the streets and mountains of Norway to get back to our breath, and explore the air out there.
As Lululemon's first foray into print, we were honored to bring this to life. The 110-paged print piece was produced in a limited edition run, featuring a suede finish feel, a scratch and sniff page that oozes the feeling of the Fjords, and tear away postcards to send to friends.
taking it digital
To accompany the limited-run print piece, we developed a fully integrated digital lookbook experience that featured exclusive editorial stories, e-commerce integration and shoppable video content, creating another portal for their guest to explore.