We began working with Nephews pre-launch to strategize their entrance into the market, establish their brand positioning through creative and voice, and build a community of influencers around the product.
Seeking out opportunities for strategic alignments with like-minded brands and influencers, partnering with much loved magazine Hello Mr. became a natural fit.
We aligned the two brands on a product collaboration, in line with the annual release of the Hello Mr 'Hello Love' t-shirt. Supported by extensive influencer activation, a thoughtfully shot campaign, and social noise, the "Hello Love" t-shirt collaboration quickly sold out and resulted in tremendous growth for Nephews.
Additionally, we aligned the brand with leading menswear influencer, Luca Fersko, to not only be the face of their seasonal campaign, but develop an exclusive range of products to accompany.
These influencer-driven product strategies set the brand up for a wildly successful launch, and established a strong foundation for Nephews going forward.