Seeking out opportunities for strategic alignments with like-minded brands and influencers, partnering with much loved magazine Hello Mr. became a natural fit.

We aligned the two brands on a product collaboration, in line with the annual release of the Hello Mr 'Hello Love' t-shirt. Supported by extensive influencer activation, a thoughtfully shot campaign, and social noise, the "Hello Love" t-shirt collaboration quickly sold out and resulted in tremendous growth for Nephews.

 
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Additionally, we aligned the brand with leading menswear influencer, Luca Fersko, to not only be the face of their seasonal campaign, but develop an exclusive range of products to accompany. 

 
 
 
 
 
 

These influencer-driven product strategies set the brand up for a wildly successful launch, and established a strong foundation for Nephews going forward.