Creative—Brand Agency
 
 

Nike 

CREATIVE STRATEGY — CONTENT DEVELOPMENT — ART DIRECTIon — PRODUCTION — FILM

 
 
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A campaign to support the launch of Nike Sport Pack, featuring a collaboration with LA-based artists and creatives to develop custom logos for the brand.

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A story stemmed in art and creation, we created a photography and video campaign aimed at celebrating the narrative behind each artist’s creative process behind their custom Nike logo.

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In addition to the overarching campaign creative, we told micro stories around each artist — looking into what defines their creative process — which lived across digital in various formats.