We started with the design of the Soma - clean and minimal, with a powerful purpose. It was all about putting the product in context, conveying that it could fit within every home. Besides establishing Soma's brand standards across social media, we encouraged the Soma community to share just how they integrated the product into their own lives. 

 
 
 
 
 

As such, user generated content, key partnerships and strategic influencer campaigns became a big part of the overall digital strategy for the brand, bringing to life a vibrant social community, extensive press opportunities and a cult-like attraction to the brand as a whole.